‘Tis the season, but we’re not talking about the amount of time left on a holiday sale.

On Nov. 21, PRSA opened the “Public Relations Defined” conversation, in which we, along with our global partners, are helping to guide the profession in a collaborative effort to develop a modern definition of public relations; one that will be owned by any public relations professional who cares to express his or her thoughts on how a modern definition of public relations should read.

With the submission period closing at 11:59 p.m. EST Friday (Dec. 2), you have less than three days remaining to have your voice heard. How would you define public relations in the modern, digital age?

Submit Your Definition of Public Relations Here

Continue reading " Hurry! Only Three Days Left … "

Below is a “snapshot” word cloud of the first week of submissions for the #PRDefined initiative. The top-10 words are:

• “organization” (present in 222 submissions)
• “public” (201)
• “communication” (163)
• “relationship(s)” (123)
• “stakeholders” (101)
• “audiences” (97)
• “understand” (96)
• “mutual” (95)
• “create” (94)
• “inform” (93)

Not in the top-20 (but words many public relations professionals might expect to be there)? “Awareness” (48 submission); “reputation” (47); “conversation” (38); and “strategic” (36).

Submit Your Definition of Public Relations

As of 10 a.m. EST Nov. 29, more than 700 individual submissions have been received. Deadline to submit is Dec. 2, 2011.

Continue reading " Snapshot: #PRDefined Word Cloud — Day 8 "

Below is a “snapshot” word cloud of the first two days of submissions for the #PRDefined initiative. The leading words so far are “public,” “communication,” “organization,” “stakeholders” and “audiences.”

Submit Your Definition of Public Relations



As of 4 p.m. EST Nov. 22, we have received more than 400 individual submissions. Deadline to submit is Dec. 2, 2011.

All of the words you see above come from public relations professionals from around the world, providing their input for a new, more modern definition of public relations.

Continue reading " Snapshot: #PRDefined Word Cloud — Day 2 "