The “Public Relations Defined” initiative has received significant coverage in business and trade media, as well as by industry bloggers. Below is a highlight of publications that have covered the initiative.


Business / Trade Media Coverage

Public Relations Defined, After an Energetic Public Discussion” (The New York Times, March 2, 2012)

PRSA’s definition of PR attracts varying response” (Communicate Magazine, March 8, 2012)

Crowdsourcing A ‘Modern’ Definition of PR” (MediaPost, March 6, 2012)

Reaction to the New Definition of PR” (PRNewser, March 5, 2012)

San Bruno Consultant Leads Effort to Redefine Meaning of PR” (, March 5, 2012)

What people are saying about the new ‘definition’ of PR” (Ragan’s PRDaily, March 5, 2012)

Public Relations Defined campaign emerges with winning description of the sector” (The Drum, March 2, 2012)

The Definition of PR Has Been Revealed” (PRNewser, March 2, 2012)

Public Relations Redefined and Deconstructed” (PRNews, March 2, 2012)

The PRSA redefines public relations” (CorpComms, March 2, 2012)

PRSA announces the final definition of ‘public relations’” (Ragan’s PRDaily, March 2, 2012)

PRSA Rolls Out Its New Definition of Public Relations” (Bulldog Reporter, March 5, 2012)

Blogger Coverage

Public Relations: A Defining Moment for the Profession” (Waxing UnLyrical, March 19, 2012)

Public Relations Defined” (Prezi)

A New Definition of Public Relations” (, March 12, 2012)

Tuesday Tweet: ‘Public Relations’ Defined”  (HBC Soundbites, March 6, 2012)

A ‘Modern’ Definition of Public Relations? Why?” (Harold Burson’s Blog, March 5, 2012)

REVEALED: The ‘New’ Definition of Public Relations” (Edelman Australia, March 4, 2012)

A PeRfect Definition” (Public Relations Nation, March 4, 2012)

The Definition of Public Relations … Hmmm, Looks Familiar” (Thoughts & Crazy Ideas / DJ Public Relations, March 4, 2012)

Public Relations Defined” (Less Is More, March 4, 2012)

Public Relations redefined” (Neville Hobson, March 2, 2012)

What public relations is … or what it should be?” (PR Academy, March 2, 2012)

Defining PR ethically” (CIPR Conversation, March 2, 2012)

Public Relations Redefined…Supposedly” (B2C Community, March 2, 2012)

Now, finally, we know what we do at work” (My 2 Cents / David Reich, March 2, 2012)

Not so ‘modern’ definition of PR” (CIPR Conversation, March 2, 2012)

New Definition of Public Relations” (Legal PR Advice, March 2, 2012)


Business / Trade Media Coverage

Redefining Public Relations in the Age of Social Media” (The New York Times, Nov. 21, 2011)

Danny Rogers: The Search For A Fresh Definition of PR” (PRWeek UK, Nov. 25, 2011)

PRSA reveals the final three definitions of ‘public relations’” (Ragan’s PRDaily, Feb. 13, 2012)

Why Modernize the Definition of PR? PRSA Chair Corbett Explains” (The Drum, Feb. 6, 2012)

Why the PR Industry is Facing a PR Challenge” (The Drum, Feb. 6, 2012)

The Holmes Report‘s View on PR Definitions” (The Holmes Report, Jan. 28, 2012)

Leader: Why Even the PR Profession Has Asked … What Is PR?” (The Drum, Jan. 26, 2012)

PRSA’s Corbett: Definition of PR Should Be ‘Simple and Understandable By Non-PR Pros’” (PRNewser, Jan. 25, 2012)

Three Possible PR Definitions Are Revealed” (PRNewser, Jan. 11, 2012)

Here Are the 3 Definitions of PR” (Ragan’s PRDaily, Jan. 11, 2012)

PR Definition Pushed Back to the End of February” (PRNewser, Jan. 10, 2012)

PRSA Revises Campaign to Define ‘Public Relations’ (Again)” (Ragan’s PRDaily, Jan. 10, 2012)

PR Will Be Redefined By Late-January” (PRNewser, Dec. 20, 2011)

Campaign to Defined ‘Public Relations’ Delayed” (Ragan’s PRDaily, Dec. 20, 2011)

What Is Great Public Relations?” (Business Insider, Dec. 5, 2011)

How Do You Define PR? PRSA’s Deadline Is Tonight.” (Ragan’s PRDaily, Dec. 2, 2011)

So Far, PR Defined as ‘Organization,’ ‘Communication’ and ‘Public’” (PRNewser, Nov. 30, 2011)

30-Second Spots: Dispatches from the World of Advertising” (The Global and Mail, Nov. 25, 2011)

Defining PR: Words with Friends” (, Nov. 28, 2011)

PR Society Launches Campaign to Define PR” (MarketingDaily / MediaPost, Nov. 22, 2011)

PR Society of America launches effort to define PR” (BtoB Magazine, Nov. 22, 2011)

PRSA Launches Global Initiative to Modernize Definition of Public Relations: Industry Association to Utilize Collaborative Commentary Platform for Development of New Definition of Public Relations” (Bulldog Reporter, Nov. 22, 2011)

PRSA Creates Task Force to Redefine PR” (PRWeek US, Nov. 21, 2011)

PR Redefined” (, Nov. 21, 2011)

PR Groups Collaborate to Redefine PR” (PRNewser, Nov. 21, 2011)

PRSA Unveils Campaign To Redefine Public Relations” (Ragan’s PRDaily, Nov. 21, 2011)

PR Goes Social: What is Your Definition of PR?” (, Nov. 21, 2011)

PR In Search of A New Definition” (CorpComms Magazine, Nov. 21, 2011)

PR’s Crisis of Confidence As It Looks to Define Itself (Again)” (eConsultancy, Nov. 21, 2011)

Blogger Coverage

PRSA’s New PR Definition — 3 Possibles” (The PRoactive Report, Jan. 12, 2012)

So, what do you do then? Defining PR” (The Kelly Q-H Blog, Jan. 12, 2012)

Defining PR Sparks Debate… and that’s good!” (One Guy’s Journey / Jason Mollica, Jan. 5, 2012)

How Would You Define PR?” (Emerging Media, Dec. 8, 2010)

Setting the Stage for A Defining Moment for Public Relations” (PR Conversations, Dec. 7, 2011)

Two Developing Wins for PR” (Next Communications, Dec. 7, 2011)

#PRDefined Initiative Just Getting the Conversation Started” (Text 100 Digital Download, Dec. 6, 2011)

What is PR? An Industry Redefines Itself for a New Age” (Dan Tisch / Argyle Communications, Dec. 5, 2011)

Cisco’s Definition of Public Relations” (Cisco Systems Blog, Nov. 30, 2011)

How Do You Define PR?” (Lewis PR, Nov. 30, 2011)

PRSA Wants to Redefine PR — Should We Rename It, too?” (Tough Sledding / Bill Sledzik, Nov. 29, 2011)

CIPR CEO: Why We Joined the ‘Public Relations Defined’ Initiative” (PRSAY, Nov. 29, 2011)

Defining the Undefinable” (Steve Cody, Nov. 29, 2011)

How Would You Define Public Relations” (CIPR Conversation, Nov. 29, 2011)

Why the Meaning of PR Shouldn’t Be Left to Circumstance” (CIPR Conversation, Nov. 26, 2011)

Public Relations Defined: Anatomy of a Candidate Definition” (CIPR Conversation, Nov. 25, 2011)

#PRDefined: PRSA’s New Initiative to (Re)define What Public Relations Is” (ProfNet, Nov. 24, 2011)

Public Relations Defined for the 21st Century” (A PR Guy’s Musings / Stuart Bruce, Nov. 23, 2011)

Redefining Public Relations: Does It Matter?” (Dorothy Crenshaw, Nov. 23, 2011)

PR Finally Updating Its Own PR” (Vox | Optima, Nov. 22, 2011)

Re-Defining PR In the 21st Century” (The Pollack PR Marketing Group Blog, Nov. 22, 2011)

What’s In A Name?” (WaggEd blog, Nov. 22, 2011)

Any Ideas What Public Relations Is?” (Ian Bruce, Nov. 22, 2011)

What’s the Point of PR Redefining Itself?” (Leo Burnett blog, Nov. 22, 2011)

Monday Minute: Redefining PR” (Jason Mollica, Nov. 21, 2011)

The Hobson and Holtz Report — For Immediate Release Podcast #626” (Nov. 21, 2011)

Redefining Public Relations” (my 2 cents, Nov. 21, 2011)

Public Relations Defined — The PRSA Invites You to Help Set A New Definition of PR” (Philip Sheldrake, Nov. 21, 2011)

Redefine PR? No, Just Learn to Listen.” (Shel Israel, Nov. 21, 2011)

Redefining PR with the Power of Story” (Braithwaite Communications, Nov. 21, 2011)

Have Your Say in Redefining Public Relations for the Modern Age” (, Nov. 21, 2011)

Re-Defining Public Relations” (GRPR, Nov. 21, 2011)

What the Hell is PR?” (The Buzz by Mike Shaffer, Nov. 21, 2011)

PR Is __________” (AdPulp, Nov. 21, 2011)

Does public relations need a new definition?” (Crisisblogger, Nov. 21, 2011)

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PRSA reveals the final three definitions of ‘public relations’