Thanks for taking a moment to check in on the “Public Relations Defined” initiative. After three months of submissions, comments, deliberation and voting, the big moment is almost here: the unveiling of a new, modern definition of public relations.
The public voting period for the three candidate definitions ran from Feb. 13-26, 2012, and the votes are currently being tallied. We anticipate announcing the winning definition, as based on the profession’s vote, the week of Feb. 27, 2012.
The unveiling of the winning definition will be accompanied by the publication of the quantitative and qualitative data collected throughout this initiative, including the comments, suggestions and other feedback received outside the submission form, and during the public comment period. With our partners’ permission, we’ll publish the summit notes and the emails they sent with their feedback on the process and the definitions. If you have questions about the data, or the process, or what we were intending to achieve through this process, we’ll answer them.
We’ll also publish and promote guest posts from anyone who has something to say on the subject, from those who have conducted their own research to those who have process suggestions to those who simply feel they have a better definition to offer.
Be sure to check this space regularly this week to find out the winning modern definition of public relations, as based on the profession’s vote.
In the meantime, catch up on what has taken place during this three-month global initiative:
- Public Relations Defined: Our Teachable Moment (Feb. 23, 2012)
- Final Candidates for a Modern Definition of Public Relations (Feb. 13, 2012)
- Op-Ed: Why We Are Modernizing the Definition of PR (Feb. 6, 2012)
- Candidates for a Modern Definition of Public Relations (Jan. 11, 2012)
- New Year, Modified Direction for #PRDefined (Jan. 10, 2012)
- Snapshot: #PRDefined Word Cloud — Day 12 (Dec. 2, 2011)
- Submissions Open for ‘Public Relations Defined’ Initiative (Nov. 21, 2011)
- NYTimes: Redefining Public Relations in the Age of Social Media (Nov. 21, 2011)
- PRWeek: Danny Rogers: The Search For A Fresh Definition of PR” (Nov. 25, 2011)