The Public Relations Society of America (PRSA) hosted two Definition of Public Relations Summits as part of its leadership of the “Public Relations Defined” campaign. The first Summit was held in September 2011 at PRSA’s headquarters in New York City. The second Summit, held virtually, took place in February 2012.
An overview of the first Definition of Public Relations Summit can be found here. That Summit brought together leaders of 10 organizations from throughout the public relations industry to discuss the state of the profession. Those leaders determined that exploring a modern definition of public relations was in the best interest of the profession.
An overview of the second Definition of Public Relations Summit can be found here. That Summit featured the 12 allied organizations that partnered with PRSA on the “Public Relations Defined” initiative. Leaders of those organizations deliberated three draft definitions that were developed via input from the profession. From that Summit came the three candidate definitions that were put up for a public vote.