Below is a list of resources collected during the “Public Relations Defined” campaign, which was a PRSA-led initiative that modernized the definition of public relations. The resources represent those that were used in the development of the initiative, along with data collected from various phases of the campaign and an analysis of that data. Also included is the raw data from the public vote that was used to determine the modern definition of public relations.
General Resources
- Backgrounder (PDF)
Definition of PR Summit
- Definition of PR Summit Notes (Sept. 30, 2011 Meeting) (PDF)
- Definition of PR Summit (Candidate Definitions) Notes (PDF)
- Candidate Definitions Presentation Deck
Data
