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Definition of PR Submission Form

Posted by PRSA Staff  in October 30th 2011  
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Thank you for your interest in the “Public Relations Defined” initiative, a collaborative, industry-wide advocacy campaign to modernize the definition of public relations. As of Friday, Dec. 2, 2011, the submission field is closed. More than 1,000 submissions were received during a two-week open submission period between Nov. 21-Dec. 2, 2011.

Data collected from those submissions will be used by a special PRSA Definition of Public Relations Task Force to develop three draft definitions. These will be put up for a public vote on this website in the days ahead.

Be sure to check back soon and look for further announcements on the PRSA website.

You can also learn more about the initiative here, comment about it online using the hashtag #PRDefined or read media and blogger coverage of #PRDefined here.

under: Definition of PR, Public Relations Defined Initiatve
Tags: #PRDefined, definition of PR, PR, PRSA, public relations, value of PR
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  • Mariela Sorrentino

    Great. I think any definition of PR in today’s world must highlight TRUST, which encloses sustainability & good reputation. 

    Moreover, including “regulatory framework” reminds everyone Public Affairs need to be developed within the PR’s best practices.

    Like this definition. 

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  • Cjaven

    I like #2 – Public relations is a strategic communication process that develops and maintains mutually beneficial relationships between organizations and their key publics.  BUT ‘in an ethical manner’ should be at the end.  So it reads:

    “Public relations is a strategic communication process that develops and maintains mutually beneficial relationships between organizations and their key publics in an ethical manner.”

  • Hmunoz1

    Here is my updated version:
    “PR is the practice of continually developing and maintaining mutually beneficial relationships between an organization and its external and internal publics in an ethical manner.

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  • Facundo

    This definition reflects the day to day challenges we face as PR professionals in both pilars, regulation and reputation, while building company’s sustainability
    Facundo Etchebehere
    Facundoet@yahoo.com.ar

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“Public Relations Defined” is an initiative to modernize the definition of public relations. Through an open and collaborative effort, PRSA and its industry partners are providing a platform for public relations, marketing and communications professionals to add their voice to a new definition of public relations.

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