Below is a “snapshot” word cloud of the first week of submissions for the #PRDefined initiative. The top-10 words are:
- “organization” (present in 222 submissions)
- “public” (201)
- “communication” (163)
- “relationship(s)” (123)
- “stakeholders” (101)
- “audiences” (97)
- “understand” (96)
- “mutual” (95)
- “create” (94)
- “inform” (93)
Not in the top-20 (but words many public relations professionals might expect to be there)? “Awareness” (48 submission); “reputation” (47); “conversation” (38); and “strategic” (36).
Submit Your Definition of Public Relations
As of 10 a.m. EST Nov. 29, more than 700 individual submissions have been received. Deadline to submit is Dec. 2, 2011.
All of the words you see above come from public relations professionals from around the world, providing their input for a new, more modern definition of public relations.
You can submit your own definition of public relations here. Or add a more detailed definition in the comments below.
We’ll collect all of the data and submissions and generate three proposed definitions. Those proposals will go up for public vote on the PRSA website in early December, where public relations professionals can make the final decision about a new definition for the profession.
Related:
- Snapshot: #PRDefined Word Cloud — Day 2 (Nov. 22, 2011)
