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Snapshot: #PRDefined Word Cloud — Day 2

Posted by PRSA Staff in November 22nd 2011

Below is a “snapshot” word cloud of the first two days of submissions for the #PRDefined initiative. The leading words so far are “public,” “communication,” “organization,” “stakeholders” and “audiences.”

Submit Your Definition of Public Relations

As of 4 p.m. EST Nov. 22, we have received more than 400 individual submissions. Deadline to submit is Dec. 2, 2011.

All of the words you see above come from public relations professionals from around the world, providing their input for a new, more modern definition of public relations.

You can submit your own definition of public relations here. Or add a more detailed definition in the comments below.

We’ll collect all of the data and submissions and generate three proposed definitions. Those proposals will go up for public vote on the PRSA website in early December, where public relations professionals can make the final decision about a new definition for the profession.

under: Public Relations Defined Initiatve
Tags: #PRDefined, definition of PR, definition of public relations, PR, PRSA, public relations, value of PR, what is PR?

Lynn L.

Great article. The QR can be a black box for consumers. How can we make it worthwhile to them to scan?
Roger Smolski

Quote: “So this is the future of QR Codes in the West. They may generate curiosity or local publicity at the moment but QR Codes on real estate signs, business cards, product packaging etc., are not going to increase sales just because they are present. QR Codes that provide deep discounts, free samples, exclusive content etc., may increase sales but the number of scans and conversions will depend on the value of the offering.” http://bit.ly/kFyUgI
Mike M

My initial problem with QR codes is that they aren’t aesthetically pleasing. They are a big, black pixelated square that are just plain ugly. Also, when you scan the QR code, it can possibly start an automatic download onto your device. There could be adware, spyware, or who knows what, attached to that download. I certainly wouldn’t click anything on the internet that could harm my computer, so I am not going to scan a mysterious QR code and hope for the best.
Keith Trivitt

The issue of potentially automatically
downloading spyware or adware when using QR codes is a very interesting
point. I’m not sure many marketers or consumers have considered this,
but if they have, that may be leading to the relatively slow adoption
rate of QR codes, despite all of the hype.

The issue of potentially automatically downloading spyware or adware when using QR codes is a very interesting point. I’m not sure many marketers or consumers have considered this, but if they have, that may be leading to the relatively slow adoption rate of QR codes, despite all of the hype.
JarrodC

My big problem with QR codes is that many times, the website that is brought up when I scan a code is not mobile friendly. If I’m on the go, I want an easy to read, easy do discern website to get the information quickly and easily. If I’m looking at their full size website, well, that’s useless to me!
Derrick Stomp

You nailed one big issue here. Use of QR codes without realizing that people only scan QR codes on their mobile device, and they want to ‘snack’ not have a buffet…
And a QR code follows a call to action. So a plain QR code is meaningless, unless there is a clear call to action, like ‘scan this QR code to …… ‘.
There is so much more to do with QR codes (i.e. check qrstuff.com)
Doug

I love the concept of QR codes and I have used them in campaigns. Most of my clients don’t understand them, at least not in the context of a campaign. Another huge problem is the technology itself. Even a well-conceived campaign breaks down if the person scans the code and it takes so long for the info to come up that all we’ve really accomplished is to frustrate the customer. In part, that can be addressed with good, appropriately formatted content, but it also has alot to do with the specific scanning device and we can’t control that.
JarrodC

Thanks Derrick, you’re absolutely right. If I can enter into a drawing or receive a special discount offered only to those who scan a specific QR code, well then I’m more apt to scan it! If scanning the QR code brings me to a plain website that anyone can access, then I won’t waste my time.
Brianna Wagenbrenner

I have definitely seen more and more QR codes, especially as I shop for Christmas presents. But I have noticed that the majority of people I talk to either don’t know how to use them or don’t want to take the time to learn. I love QR codes. The app easily stores QR codes I have scanned, so I can go back to the information. But it is the same group of people using facebook in safari instead of the app, or googling translations of words instead of downloading a translator app that are not catching on to QR codes. There cannot be hype without the following.
Lanaé

Good points Jarrod. The codes do allow graphic customization, — Macy’s did a great job incorporating one into their star this year. As you pointed out though, the end destination is critical to a successful campaign.
Qradvertisements

I understand your point of view. However, would you instead open an email from an unknown sender or click any any random website? QR codes are no different, but if an advertiser chooses not to disclose their true intentions,I would not respond any form of ads they create. Nevertheless, QR codes or any other methods of advertisements are only as good as the advertiser’s ethics.

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Snapshot: #PRDefined Word Cloud — Day 2

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