Thanks for taking a moment to check in on the “Public Relations Defined” initiative. After three months of submissions, comments, deliberation and voting, the big moment is almost here: the unveiling of a new, modern definition of public relations.

The public voting period for the three candidate definitions ran from Feb. 13-26, 2012, and the votes are currently being tallied. We anticipate announcing the winning definition, as based on the profession’s vote, the week of Feb. 27, 2012.

The unveiling of the winning definition will be accompanied by the publication of the quantitative and qualitative data collected throughout this initiative, including the comments, suggestions and other feedback received outside the submission form, and during the public comment period. With our partners’ permission, we’ll publish the summit notes and the emails they sent with their feedback on the process and the definitions. If you have questions about the data, or the process, or what we were intending to achieve through this process, we’ll answer them.

We’ll also publish and promote guest posts from anyone who has something to say on the subject, from those who have conducted their own research to those who have process suggestions to those who simply feel they have a better definition to offer.

Be sure to check this space regularly this week to find out the winning modern definition of public relations, as based on the profession’s vote.

In the meantime, catch up on what has taken place during this three-month global initiative:

• Public Relations Defined: Our Teachable Moment (Feb. 23, 2012)
• Final Candidates for a Modern Definition of Public Relations (Feb. 13, 2012)
• Op-Ed: Why We Are Modernizing the Definition of PR (Feb. 6, 2012)
• Candidates for a Modern Definition of Public Relations (Jan. 11, 2012)
• New Year, Modified Direction for #PRDefined (Jan. 10, 2012)
• Snapshot: #PRDefined Word Cloud — Day 12 (Dec. 2, 2011)
• Submissions Open for ‘Public Relations Defined’ Initiative (Nov. 21, 2011)
• NYTimes: Redefining Public Relations in the Age of Social Media (Nov. 21, 2011)
• PRWeek: Danny Rogers: The Search For A Fresh Definition of PR” (Nov. 25, 2011)

Continue reading " #PRDefined Update: Winning Definition Coming Soon! "

Thanks for taking a moment to check in on the “Public Relations Defined” initiative. After three months of submissions, comments and deliberation, the big moment is almost here: the unveiling of the finalists and the public vote for a modern definition of public relations.

The public voting period will launch at 9 a.m. EST Monday, Feb. 13, 2012. So check back here Feb. 13 for information on the final candidate definitions and how to vote. It’s your definition, so be sure you add your voice by voting.

In the meantime, catch up on what has taken place during this three-month global initiative:

• Op-Ed: Why We Are Modernizing the Definition of PR (Feb. 6, 2012)
• Candidates for a Modern Definition of Public Relations (Jan. 11, 2012)
• New Year, Modified Direction for #PRDefined (Jan. 10, 2012)
• Snapshot: #PRDefined Word Cloud — Day 12 (Dec. 2, 2011)
• Submissions Open for ‘Public Relations Defined’ Initiative (Nov. 21, 2011)
• NYT: Redefining Public Relations in the Age of Social Media (Nov. 21, 2011)
• PRWeek: Danny Rogers: The Search For A Fresh Definition of PR” (Nov. 25, 2011)

Continue reading " #PRDefined Update: Public Vote Opens Feb. 13 "

Following a productive period of submissions, comments and deliberation, we are pleased today to announce the final candidates for a modern definition of public relations. The definitions you see below have been developed by PRSA’s Definition of Public Relations Task Force, in consultation with our 12 global initiative partners. The candidates reflect nearly 1,000 submissions received last November and the hundreds of comments many of you provided on the draft definitions we presented last month.

Public voting is open from Feb. 13–26, 2012. We anticipate announcing the final winning definition, based on the public vote, the week of Feb. 27, 2012.

Vote on a Modern Definition of Public Relations Here

Continue reading " Final Candidates for a Modern Definition of Public Relations "

The Public Relations Society of America (PRSA) writes in a Feb. 6, 2012, op-ed in The Drum about why it is leading an international campaign to modernize the definition of public relations. PRSA Chair and CEO Gerard F. Corbett, APR, Fellow PRSA, says in the opinion piece that the public relations profession has failed to adequately define its work, which has caused confusion about public relations’ role and value. He goes on to say that this has created a “PR challenge” for the profession, which PRSA’s “Public Relations Defined” campaign is out to change by “engendering a dialogue and debate about what public relations is, what practitioners do, how we do it and who benefits from our services.”

Continue reading " Why We Are Modernizing the Definition of Public Relations "