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Submissions Open for ‘Public Relations Defined’ Initiative

Posted by David Rickey in October 30th 2011  
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Thanks for taking a moment to participate in the Public Relations Society of America (PRSA)’s “Public Relations Defined” initiative.

While PRSA is leading the charge in developing a modern definition of public relations, the eventual outcome will not be exclusively “ours.”

One of the reasons our profession struggles with the question, “What is PR?” is that existing definitions tend to reflect the nuances of the professional or academic niche from which they originate, while giving short-shrift to the commonalities that bind us all. You can read some of the other challenges of achieving consensus on a “de-facto” definition here, and get a sense for the many different definitions that currently exist here.

Our goal is that the modern definition developed through this process will be owned by you and by countless other public relations professionals. And by our partners in allied associations, who participated in our “Definition Summit” in September. And by academics and text book authors. And by the media.

If you’d like to own part of the modern definition of public relations (and we hope you do), here’s how you can get involved.

Modernizing the Definition of Public Relations

You will find a submission form on this website, the idea for which originated at our summit meeting. Some of the “standard” definitions of marketing and advertising the group collectively liked had the following basic elements: they [DO WHAT] with/for [WHOM] to [DO WHAT] for [WHAT PURPOSE]. The group thought it best to adopt a similar approach for a modern definition of public relations.

Submit Your Definition of Public Relations Here

So consider this your invitation to get involved. Enter the words and phrases that represent your definition of public relations in the submission form. When you hit submit, an updated word cloud will appear, to give you a sense of what the larger community is thinking.

Submissions will be accepted through Friday, Dec. 2, 2011. All submissions are and will remain anonymous, and no personally identifiable information will be disclosed or used by PRSA or third-parties. (See blog policy here.)

Once submissions have closed, a PRSA Definition Task Force will evaluate the final word-cloud results and craft three possible definitions, based on the results. Those definitions then will be presented to the profession for a vote on PRSA.org, and PRSA (and, we hope, others) will formally adopt the “winning” definition and use it in all communications moving forward.

Thanks again for being a part of this initiative. We look forward to arriving at wherever the submissions lead us, and appreciate your participation.

Please feel free to add your thoughts and ideas in the comments section below and chat online using the hashtag #PRDefined.

Suggested Tweet: #PRSA is modernizing the definition of #PR. Add your definition here: http://bit.ly/PRDefined #PRDefined

David Rickey, APR, is chair of PRSA’s Definition of Public Relations Task Force and will begin service on the PRSA’s Board of Directors in 2012.

under: Public Relations Defined Initiatve
Tags: #PRDefined, definition of PR, definition of public relations, PR, PRSA, public relations, value of PR, what is PR?
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Related Post

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  • Embracing Change: Reactions to the New Definition of Public Relations (March 12th, 2012)
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  • #PRDefined Update: Winning Definition Coming Soon! (February 27th, 2012)
  • #PRDefined Update: Public Vote Opens Feb. 13 (February 9th, 2012)
←  Older Comments
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  • Cat Tebar

    Hello, 

    You speak sooth. A shift in the PR’s publics does not remotely change the role of PR. Change in the publics requires different tactics and requires mastery of different tools, but the objective remains unchanged. If this were not true, then PR would not be a field in which one could become a professional or maintain his professionalism. It certainly would not be a field that would get the proper amount of attention or investment. It seems like there is some idea circulating that PRs should be worried that they are going to become out-moded, which is unfounded. I like this definition a LOT. Any PR worth his salt can do these things, and if they can do these things, they are golden and their profession will be properly valued so that it is a viable career to pursue.     

  • Anonymous

    A subset of marketing, public relations (PR) is the planned process of utilizing strategic communication methods to educate, inform and persuade an organization’s different stakeholders. The PR process is critical to building goodwill, managing reputation and driving business objectives.   

  • anett

    Public Relations is the relationship, the network between people with or for organizations to obtain a remarkable reputation to achieve an ultimate goal or interest. 🙂

  • Pingback: Final Call for New Definitions of Public Relations in the #PRDefined Initiative | PRSAY – What Do You Have to Say?()

  • Pingback: My 12 expectations for 2012 | Public Relations Firm Portland, OR | AM:PM PR()

  • Christi

    I was catching up with my reading over the holiday break and learned about this initiative for the first time. I’m just not sold that we need a modern definition. PR hasn’t changed. The tactics may have changed, but the end result is the same — to develop mutually agreeable relationships that allow an organization to achieve its goals. Are we going to update the definition again and again as newer tactics come along? Sorry, but I’m not sold.

  • Pingback: Redefining An Industry | Sean Reay()

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“Public Relations Defined” is an initiative to modernize the definition of public relations. Through an open and collaborative effort, PRSA and its industry partners are providing a platform for public relations, marketing and communications professionals to add their voice to a new definition of public relations.

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