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#PRDefined Update: Winning Definition Coming Soon!

Posted by PRSA Staff  in February 27th 2012  
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Thanks for taking a moment to check in on the “Public Relations Defined” initiative. After three months of submissions, comments, deliberation and voting, the big moment is almost here: the unveiling of a new, modern definition of public relations.

The public voting period for the three candidate definitions ran from Feb. 13-26, 2012, and the votes are currently being tallied. We anticipate announcing the winning definition, as based on the profession’s vote, the week of Feb. 27, 2012.

The unveiling of the winning definition will be accompanied by the publication of the quantitative and qualitative data collected throughout this initiative, including the comments, suggestions and other feedback received outside the submission form, and during the public comment period. With our partners’ permission, we’ll publish the summit notes and the emails they sent with their feedback on the process and the definitions. If you have questions about the data, or the process, or what we were intending to achieve through this process, we’ll answer them.

We’ll also publish and promote guest posts from anyone who has something to say on the subject, from those who have conducted their own research to those who have process suggestions to those who simply feel they have a better definition to offer.

Be sure to check this space regularly this week to find out the winning modern definition of public relations, as based on the profession’s vote.

In the meantime, catch up on what has taken place during this three-month global initiative:

  • Public Relations Defined: Our Teachable Moment (Feb. 23, 2012)
  • Final Candidates for a Modern Definition of Public Relations (Feb. 13, 2012)
  • Op-Ed: Why We Are Modernizing the Definition of PR (Feb. 6, 2012)
  • Candidates for a Modern Definition of Public Relations (Jan. 11, 2012)
  • New Year, Modified Direction for #PRDefined (Jan. 10, 2012)
  • Snapshot: #PRDefined Word Cloud — Day 12 (Dec. 2, 2011)
  • Submissions Open for ‘Public Relations Defined’ Initiative (Nov. 21, 2011)
  • NYTimes: Redefining Public Relations in the Age of Social Media (Nov. 21, 2011)
  • PRWeek: Danny Rogers: The Search For A Fresh Definition of PR” (Nov. 25, 2011)
under: Public Relations Defined Initiatve
Tags: #PRDefined, definition of PR, definition of public relations, modern definition of public relations, new definition of PR, PR, PRSA, public relations, value of PR, what is PR?
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Related Post

  • Public Relations Defined: A Modern Definition for the New Era of Public Relations (April 11th, 2012)
  • Embracing Change: Reactions to the New Definition of Public Relations (March 12th, 2012)
  • A Modern Definition of Public Relations (March 1st, 2012)
  • #PRDefined Update: Public Vote Opens Feb. 13 (February 9th, 2012)
  • Final Candidates for a Modern Definition of Public Relations (February 9th, 2012)
« #PRDefined Update: Public Vote Opens Feb. 13
A Modern Definition of Public Relations »

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“Public Relations Defined” is an initiative to modernize the definition of public relations. Through an open and collaborative effort, PRSA and its industry partners are providing a platform for public relations, marketing and communications professionals to add their voice to a new definition of public relations.

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