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Snapshot: #PRDefined Word Cloud — Day 12

Posted by PRSA Staff  in December 2nd 2011  
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After more than 900 submissions, 70 comments and 16,000-plus page views, it comes down to this: the final snapshot word cloud of the “Public Relations Defined” initiative. While submissions are still being accepted through 11:50 p.m. EST today (Friday, Dec. 2), we wanted to provide a glimpse of what your hard work in submitting modern definitions of public relations has produced — at least in terms of the raw data.

Keep in mind that what you see below doesn’t necessarily reflect the words that will comprise the three draft definitions that the PRSA Definition of Public Relations Task Force will develop the week of Dec. 5. They merely represent the 20 most popular words submitted across all four boxes of the definition submission field.

PRSA’s Definition of Public Relations Task Force will objectively analyze all of the submissions, along with blog posts, comments and all other submitted content. Task Force member will then use a subjective consultation process to develop three definitions from the data. Those draft definitions will go up for a public vote, for a period of 10 days, on the PRSA website.

After 12 days of submissions, the following are the 20 most submitted words to the “Public Relations Defined” initiative:

  • “organization” (present in 388 submissions)
  • “public” (373)
  • “communication” (280)
  • “relationship(s)” (260)
  • “stakeholders” (172)
  • “create” (170)
  • “mutual” (158)
  • “understand” (153)
  • “build” (152)
  • “audiences” (147)
  • “inform” (144)
  • “management” (124)
  • “brand” (119)
  • “company” (116)
  • “business” (112)
  • “people” (100)
  • “engages” (94)
  • “client” (92)
  • “awareness” (88)
  • “maintain” (81)


Related:

  • Snapshot: #PRDefined Word Cloud — Day 8 (Nov. 29, 2011)
  • Snapshot: #PRDefined Word Cloud — Day 2 (Nov. 22, 2011)
under: Public Relations Defined Initiatve
Tags: #PRDefined, definition of PR, definition of public relations, PR, PRSA, public relations, value of PR, what is PR?
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  • Public Relations Defined: A Modern Definition for the New Era of Public Relations (April 11th, 2012)
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  • Techtution

    One of the most eye-opening lessons in the book comes on page two in the form of a pyramid that illustrates how people make decisions on whom to hire to provide a service

  • John Earnhardt

    Cisco’s attempt at the definition of PR here: http://blogs.cisco.com/news/ciscos-definition-of-public-relations/

    We offer a little more flavor (and some great comments at our blog above), but net-net:
    “Public Relations is knowing what to say; when to say it; how to say it; where to say it; whom to say it to, to promote and protect the client’s reputation.”

  • Jverhoef

    Somehow I find al the definitions slightly traditional. Most of them suggest it is simply a case of pushing messages via various media to defined publics. I feel that communication as a whole is no longer about basic sending and receiving, it is more about networks, sharing, participating and collective opinion forming. Not just deciding what to say and when and to whom but how to facilitate for people to connect. Among each other, to specific topics and with the members of organizations on all levels. 

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  • Bensie Dorien

    This is superb word cloud……..submitted to Public Relations Defined …………

    Bensie Dorien,

    prcompanionpr@gmail:disqus .com

    http://www.prcompanion.com

  • iwash

    This whole exercise seems like a mighty flaky undertaking, reinforcing not-good perceptions of PR.

  • Nick Wright

    If you suffer from overuse of these words – or any other buzzwords – you can check them in your writing by adding them to the StyleWriter editing software.  In this way, you’ll never overuse them again.

    Nick WrightEditor SoftwareMail: info@editorsoftware.comWebsite: http://www.editorsoftware.com/Blog: http://www.howtowriteclearly.co.uk/

  • Pingback: #PRDefined Update: Revised Timeline | PRSAY – What Do You Have to Say?()

  • Keith Trivitt

    Thanks for your interest and concern in the progress of the “Public Relations Defined” initiative. As PRSA Chair and CEO Rosanna Fiske notes in today’s blog post announcing the updated timeline for the initiative (http://ow.ly/85mA4 ), there has been unprecedented interest in the initiative, including some 927 submitted definitions encompassing more than 15,000 submitted words.

    Due to that interest, PRSA’s Definition of Public Relations Task Force, in conjunction with our 12 global partners in this initiative, determined it was necessary to extend the project timeline in order to provide more time for thoughtful input and consider of the data collected.

    We hope you will remain interested in the initiative and will continue to provide your feedback. Please do let us know where you see opportunities for improvement and we will be happy to consider those.

    Thanks again for your feedback.

    Keith Trivitt
    PRSA

  • Michael Kelly

    Here’s an approach to generating a Modern Definition of PR from the top 20 words from the survey ….  It produced interesting results, per Jim Grunig.  See what you think…

    http://prezi.com/ws5w8-jf8fhc/public-relations-defined/

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