The Public Relations Society of America (PRSA) writes in a Feb. 6, 2012, op-ed in The Drum about why it is leading an international campaign to modernize the definition of public relations. PRSA Chair and CEO Gerard F. Corbett, APR, Fellow PRSA, says in the opinion piece that the public relations profession has failed to adequately define its work, which has caused confusion about public relations’ role and value. He goes on to say that this has created a “PR challenge” for the profession, which PRSA’s “Public Relations Defined” campaign is out to change by “engendering a dialogue and debate about what public relations is, what practitioners do, how we do it and who benefits from our services.”
{"id":2554,"date":"2012-02-06T17:33:27","date_gmt":"2012-02-06T22:33:27","guid":{"rendered":"http:\/\/prdefinition.prsa.org\/?p=2554"},"modified":"2012-02-06T17:33:27","modified_gmt":"2012-02-06T22:33:27","slug":"why-we-are-modernizing-the-definition-of-public-relations","status":"publish","type":"post","link":"http:\/\/prdefinition.prsa.org\/index.php\/2012\/02\/06\/why-we-are-modernizing-the-definition-of-public-relations\/","title":{"rendered":"Why We Are Modernizing the Definition of Public Relations"},"content":{"rendered":"The Public Relations Society of America<\/a> (PRSA) writes in a Feb. 6, 2012, op-ed in The Drum<\/em><\/a> about why it is leading an international campaign<\/a> to modernize the definition of public relations. PRSA Chair and CEO Gerard F. Corbett, APR, Fellow PRSA<\/strong>, says in the opinion piece<\/a> that the public relations profession has failed to adequately define its work, which has caused confusion about public relations\u2019 role and value. He goes on to say that this has created a \u201cPR challenge\u201d for the profession, which PRSA\u2019s \u201cPublic Relations Defined\u201d campaign<\/a> is out to change by \u201cengendering a dialogue and debate about what public relations is, what practitioners do, how we do it and who benefits from our services.\u201d<\/p><\/g>\n\n