After more than 900 submissions, 70 comments and 16,000-plus page views, it comes down to this: the final snapshot word cloud of the “Public Relations Defined” initiative. While submissions are still being accepted through 11:50 p.m. EST today (Friday, Dec. 2), we wanted to provide a glimpse of what your hard work in submitting modern definitions of public relations has produced — at least in terms of the raw data.

Keep in mind that what you see below doesn’t necessarily reflect the words that will comprise the three draft definitions that the PRSA Definition of Public Relations Task Force will develop the week of Dec. 5. They merely represent the 20 most popular words submitted across all four boxes of the definition submission field.

PRSA’s Definition of Public Relations Task Force will objectively analyze all of the submissions, along with blog posts, comments and all other submitted content. Task Force member will then use a subjective consultation process to develop three definitions from the data. Those draft definitions will go up for a public vote, for a period of 10 days, on the PRSA website.

After 12 days of submissions, the following are the 20 most submitted words to the “Public Relations Defined” initiative:

• “organization” (present in 388 submissions)
• “public” (373)
• “communication” (280)
• “relationship(s)” (260)
• “stakeholders” (172)
• “create” (170)
• “mutual” (158)
• “understand” (153)
• “build” (152)
• “audiences” (147)
• “inform” (144)
• “management” (124)
• “brand” (119)
• “company” (116)
• “business” (112)
• “people” (100)
• “engages” (94)
• “client” (92)
• “awareness” (88)
• “maintain” (81)