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	<title>Public Relations Defined</title>
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	<description>Developing a modern definition for a new era of PR</description>
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	<itunes:summary>Developing a modern definition for a new era of PR</itunes:summary>
	<itunes:author>Public Relations Defined</itunes:author>
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	<itunes:subtitle>Developing a modern definition for a new era of PR</itunes:subtitle>
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		<title>Public Relations Defined</title>
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		<title>Public Relations Defined: A Modern Definition for the New Era of Public Relations</title>
		<link>http://prdefinition.prsa.org/index.php/2012/04/11/the-modern-definition-of-public-relations/</link>
		<comments>http://prdefinition.prsa.org/index.php/2012/04/11/the-modern-definition-of-public-relations/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 18:33:06 +0000</pubDate>
		<dc:creator>PRSA Staff</dc:creator>
				<category><![CDATA[Public Relations Defined Initiatve]]></category>
		<category><![CDATA[#PRDefined]]></category>
		<category><![CDATA[definition of PR]]></category>
		<category><![CDATA[definition of public relations]]></category>
		<category><![CDATA[modern definition of public relations]]></category>
		<category><![CDATA[new definition of PR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PRSA]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[value of PR]]></category>
		<category><![CDATA[what is PR?]]></category>

		<guid isPermaLink="false">http://prdefinition.prsa.org/?p=2666</guid>
		<description><![CDATA[Thank you for visiting the “Public Relations Defined” website. This site chronicles the Public Relations Society of America-led industry-wide advocacy campaign to modernize the definition of public relations. The majority of the campaign took place from November 2011–March 2012. The campaign is ongoing, however, allowing for continued dialogue within the profession about the modern role [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Embracing Change: Reactions to the New Definition of Public Relations</title>
		<link>http://prdefinition.prsa.org/index.php/2012/03/12/embracing-change-reactions-to-the-new-definition-of-public-relations/</link>
		<comments>http://prdefinition.prsa.org/index.php/2012/03/12/embracing-change-reactions-to-the-new-definition-of-public-relations/#comments</comments>
		<pubDate>Mon, 12 Mar 2012 18:01:03 +0000</pubDate>
		<dc:creator>drickey</dc:creator>
				<category><![CDATA[Public Relations Defined Initiatve]]></category>
		<category><![CDATA[#PRDefined]]></category>
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		<category><![CDATA[PR]]></category>
		<category><![CDATA[PRSA]]></category>
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		<guid isPermaLink="false">http://prdefinition.prsa.org/?p=2661</guid>
		<description><![CDATA[Change can be a good thing, right? That’s what we’re told throughout our careers and at almost every seminal moment in our lives. When it comes to change in public relations, most practitioners readily embrace new ideas and ways of doing things. We thrive by implementing new concepts — from social media to blogger outreach [...]]]></description>
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		<slash:comments>8</slash:comments>
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		<item>
		<title>A Modern Definition of Public Relations</title>
		<link>http://prdefinition.prsa.org/index.php/2012/03/01/new-definition-of-public-relations/</link>
		<comments>http://prdefinition.prsa.org/index.php/2012/03/01/new-definition-of-public-relations/#comments</comments>
		<pubDate>Fri, 02 Mar 2012 02:56:28 +0000</pubDate>
		<dc:creator>GCorbett</dc:creator>
				<category><![CDATA[Public Relations Defined Initiatve]]></category>
		<category><![CDATA[#PRDefined]]></category>
		<category><![CDATA[definition of PR]]></category>
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		<category><![CDATA[modern definition of public relations]]></category>
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		<guid isPermaLink="false">http://prdefinition.prsa.org/?p=2627</guid>
		<description><![CDATA[Following 1,447 votes, hundreds of submissions, abundant commentary and nearly a year of research, we are pleased to announce the winning modern definition of public relations. Based on a public vote, held Feb. 13–26, of three candidate definitions, the profession’s choice for the modern definition of PR is: “Public relations is a strategic communication process [...]]]></description>
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		<slash:comments>39</slash:comments>
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		<title>#PRDefined Update: Winning Definition Coming Soon!</title>
		<link>http://prdefinition.prsa.org/index.php/2012/02/27/public-relations-defined-update-unveiling-of-new-definition-of-public-relations/</link>
		<comments>http://prdefinition.prsa.org/index.php/2012/02/27/public-relations-defined-update-unveiling-of-new-definition-of-public-relations/#comments</comments>
		<pubDate>Mon, 27 Feb 2012 14:00:25 +0000</pubDate>
		<dc:creator>PRSA Staff</dc:creator>
				<category><![CDATA[Public Relations Defined Initiatve]]></category>
		<category><![CDATA[#PRDefined]]></category>
		<category><![CDATA[definition of PR]]></category>
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		<category><![CDATA[PR]]></category>
		<category><![CDATA[PRSA]]></category>
		<category><![CDATA[public relations]]></category>
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		<guid isPermaLink="false">http://prdefinition.prsa.org/?p=2612</guid>
		<description><![CDATA[Thanks for taking a moment to check in on the “Public Relations Defined” initiative. After three months of submissions, comments, deliberation and voting, the big moment is almost here: the unveiling of a new, modern definition of public relations. The public voting period for the three candidate definitions ran from Feb. 13-26, 2012, and the votes are currently being tallied. We [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>#PRDefined Update: Public Vote Opens Feb. 13</title>
		<link>http://prdefinition.prsa.org/index.php/2012/02/09/public-voting-for-public-relations-defined-initiative/</link>
		<comments>http://prdefinition.prsa.org/index.php/2012/02/09/public-voting-for-public-relations-defined-initiative/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 21:25:38 +0000</pubDate>
		<dc:creator>PRSA Staff</dc:creator>
				<category><![CDATA[Public Relations Defined Initiatve]]></category>
		<category><![CDATA[#PRDefined]]></category>
		<category><![CDATA[definition of PR]]></category>
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		<category><![CDATA[modern definition of public relations]]></category>
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		<category><![CDATA[PRSA]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[value of PR]]></category>
		<category><![CDATA[what is PR?]]></category>

		<guid isPermaLink="false">http://prdefinition.prsa.org/?p=2590</guid>
		<description><![CDATA[Thanks for taking a moment to check in on the “Public Relations Defined” initiative. After three months of submissions, comments and deliberation, the big moment is almost here: the unveiling of the finalists and the public vote for a modern definition of public relations. The public voting period will launch at 9 a.m. EST Monday, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Final Candidates for a Modern Definition of Public Relations</title>
		<link>http://prdefinition.prsa.org/index.php/2012/02/09/final-candidates-for-a-modern-definition-of-public-relations/</link>
		<comments>http://prdefinition.prsa.org/index.php/2012/02/09/final-candidates-for-a-modern-definition-of-public-relations/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 13:30:13 +0000</pubDate>
		<dc:creator>GCorbett</dc:creator>
				<category><![CDATA[Public Relations Defined Initiatve]]></category>
		<category><![CDATA[#PRDefined]]></category>
		<category><![CDATA[definition of PR]]></category>
		<category><![CDATA[definition of public relations]]></category>
		<category><![CDATA[modern definition of public relations]]></category>
		<category><![CDATA[new definition of PR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PRSA]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[value of PR]]></category>
		<category><![CDATA[what is PR?]]></category>

		<guid isPermaLink="false">http://prdefinition.prsa.org/?p=2567</guid>
		<description><![CDATA[Following a productive period of submissions, comments and deliberation, we are pleased today to announce the final candidates for a modern definition of public relations. The definitions you see below have been developed by PRSA’s Definition of Public Relations Task Force, in consultation with our 12 global initiative partners. The candidates reflect nearly 1,000 submissions [...]]]></description>
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		<slash:comments>21</slash:comments>
		</item>
		<item>
		<title>Why We Are Modernizing the Definition of Public Relations</title>
		<link>http://prdefinition.prsa.org/index.php/2012/02/06/why-we-are-modernizing-the-definition-of-public-relations/</link>
		<comments>http://prdefinition.prsa.org/index.php/2012/02/06/why-we-are-modernizing-the-definition-of-public-relations/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 22:33:27 +0000</pubDate>
		<dc:creator>PRSA Staff</dc:creator>
				<category><![CDATA[Public Relations Defined Initiatve]]></category>
		<category><![CDATA[#PRDefined]]></category>
		<category><![CDATA[commentary]]></category>
		<category><![CDATA[definition of PR]]></category>
		<category><![CDATA[definition of public relations]]></category>
		<category><![CDATA[modern definition of public relations]]></category>
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		<category><![CDATA[PR]]></category>
		<category><![CDATA[PRSA]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[The Drum]]></category>
		<category><![CDATA[value of PR]]></category>
		<category><![CDATA[what is PR?]]></category>

		<guid isPermaLink="false">http://prdefinition.prsa.org/?p=2554</guid>
		<description><![CDATA[The Public Relations Society of America (PRSA) writes in a Feb. 6, 2012, op-ed in The Drum about why it is leading an international campaign to modernize the definition of public relations. PRSA Chair and CEO Gerard F. Corbett, APR, Fellow PRSA, says in the opinion piece that the public relations profession has failed to [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Candidates for a Modern Definition of Public Relations</title>
		<link>http://prdefinition.prsa.org/index.php/2012/01/11/candidates-for-a-modern-definition-of-public-relations/</link>
		<comments>http://prdefinition.prsa.org/index.php/2012/01/11/candidates-for-a-modern-definition-of-public-relations/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 15:00:24 +0000</pubDate>
		<dc:creator>GCorbett</dc:creator>
				<category><![CDATA[Public Relations Defined Initiatve]]></category>
		<category><![CDATA[#PRDefined]]></category>
		<category><![CDATA[definition of PR]]></category>
		<category><![CDATA[definition of public relations]]></category>
		<category><![CDATA[modern definition of public relations]]></category>
		<category><![CDATA[new definition of PR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PRSA]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[value of PR]]></category>
		<category><![CDATA[what is PR?]]></category>

		<guid isPermaLink="false">http://prdefinition.prsa.org/?p=2535</guid>
		<description><![CDATA[Editor&#8217;s note: As noted in the blog post below, the open period for public comments has closed, as of Jan. 23, 2012. Comments on this post have been shut off to reflect the closure of that public comment period; however, commentary on the candidate definitions can still be sent to keith.trivitt@prsa.org for inclusion in the [...]]]></description>
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		<slash:comments>191</slash:comments>
		</item>
		<item>
		<title>New Year, Modified Direction for #PRDefined</title>
		<link>http://prdefinition.prsa.org/index.php/2012/01/10/prsa-public-relations-defined-update/</link>
		<comments>http://prdefinition.prsa.org/index.php/2012/01/10/prsa-public-relations-defined-update/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 16:30:13 +0000</pubDate>
		<dc:creator>GCorbett</dc:creator>
				<category><![CDATA[Public Relations Defined Initiatve]]></category>
		<category><![CDATA[#PRDefined]]></category>
		<category><![CDATA[definition of PR]]></category>
		<category><![CDATA[definition of public relations]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PRSA]]></category>
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		<category><![CDATA[value of PR]]></category>
		<category><![CDATA[what is PR?]]></category>

		<guid isPermaLink="false">http://prdefinition.prsa.org/?p=2516</guid>
		<description><![CDATA[It’s an exciting time to be succeeding Rosanna Fiske, APR, as PRSA’s chair and CEO. Economic prospects for the public relations industry appear brighter as we head into an election (and Olympic) year, the profession continues to demonstrate and enhance its value in key service areas and PRSA is leading international collaboration on one of [...]]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>#PRDefined Update: Revised Timeline</title>
		<link>http://prdefinition.prsa.org/index.php/2011/12/20/public-relations-defined-update-revised-timeline/</link>
		<comments>http://prdefinition.prsa.org/index.php/2011/12/20/public-relations-defined-update-revised-timeline/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 16:13:35 +0000</pubDate>
		<dc:creator>RFiske</dc:creator>
				<category><![CDATA[Public Relations Defined Initiatve]]></category>

		<guid isPermaLink="false">http://prdefinition.prsa.org/?p=2484</guid>
		<description><![CDATA[If there is one thing public relations professionals enjoy, it is engaging in a spirited debate; none more so than the future of our profession. That was evident in the overwhelming response we received for the “Public Relations Defined” initiative during the initial public submission phase. Because of that unprecedented response and interest, PRSA’s Definition [...]]]></description>
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		<slash:comments>3</slash:comments>
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