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Definition of PR Submission Form

Posted by PRSA Staff in October 30th 2011

Thank you for your interest in the “Public Relations Defined” initiative, a collaborative, industry-wide advocacy campaign to modernize the definition of public relations. As of Friday, Dec. 2, 2011, the submission field is closed. More than 1,000 submissions were received during a two-week open submission period between Nov. 21-Dec. 2, 2011.

Data collected from those submissions will be used by a special PRSA Definition of Public Relations Task Force to develop three draft definitions. These will be put up for a public vote on this website in the days ahead.

Be sure to check back soon and look for further announcements on the PRSA website.

You can also learn more about the initiative here, comment about it online using the hashtag #PRDefined or read media and blogger coverage of #PRDefined here.

under: Definition of PR, Public Relations Defined Initiatve
Tags: #PRDefined, definition of PR, PR, PRSA, public relations, value of PR

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pKp

“The engineering of intent” – that short enough for everybody?

…all apologies to Eddie.
John Earnhardt

Cisco’s definition of PR for @PRSA:twitter:

“Public Relations is knowing what to say; when to say it; how to say it; where to say it; whom to say it to, to promote and protect the client’s reputation.”

Full thoughts and blog here: http://blogs.cisco.com/news/ciscos-definition-of-public-relations/
Tina McCorkindale

My definition: “Public relations is a strategic process of communicating, engaging, and
collaborating with stakeholder communities to build relationships in an
ethical, transparent and authentic manner for the benefit of both the
organization and its stakeholders.
Pingback: Final Call for New Definitions of Public Relations in the #PRDefined Initiative | PRSAY – What Do You Have to Say?()
Erin Jordan

#occupy #prdefined We, the CRITICAL and CULTURAL #PR class
of the University of Houston, have carefully negotiated a foundational
understanding of public relations as: communication that considers culture,
power, voice, activism, diversity (domestically and abroad), ethics, dialogue,
critical discourse, knowledge production, identity, and meaning-making.
#UHCougars

In theory,

Kristen Boucher, Darius Davis, Erin Jordan, Amanda Kennedy, Osama
Khalifa, Maggie Ma, Kailee Neumann, Bene Petty, Jennifer Swenson, & Dr. Jen
Vardeman-Winter (2011)
Dave Wojdyla

Public relations INFORMS with AIM to INCREASE PROFITS for CLIENT.
swaxman

Public relations is the art of influencing and managing
public perception for individuals, organizations and social communities through
strategic interactive communication and relationship-building to increase
awareness and meet long-term business goals.
Katie Embry

manners, comprehension
Katie Embry

manners and human diversity comprehension
Katie Embry

public relations definition should include social mores, cultural diversity comprehension.
Karen Winner

Motivates positive communication on behalf of clients
Dario Bernardini

Public relations is a strategic organizational process that develops and maintains relationships with key stakeholders that benefit both parties.
Ronn Torossian

In my new
best-selling PR book, “For Immediate Release”, I begin the book with a
definition of great public relations and define it as “1. Helps
make the impersonal personal. 2. Bridges
divides.3.
Creates
excitement and builds equity for businesses, personalities, politicians, and
others. 4.
manages
crises and catastrophes.5. About
telling stories, having conversations, and making impressions. 6. Needed
by any business — or anyone with a pulse, for that matter.”
Ronn Torossian

In my new
best-selling PR book, “For Immediate Release”, I begin the book with a
definition of great public relations and define it as “1. Helps
make the impersonal personal. 2. Bridges
divides.3.
Creates
excitement and builds equity for businesses, personalities, politicians, and
others. 4.
manages
crises and catastrophes.5. About
telling stories, having conversations, and making impressions. 6. Needed
by any business — or anyone with a pulse, for that matter.”
Sudhakardjoshi

Public Relations is a pro-active positive effort to act to resolve an inherent conflict of interests between an institution/group/organization and its various publics who pull towards their own interests so as to work in the ultimate well being of individuals and human society for existence in the world in terms of economics,socialism,world view and freedom and voerall maintain individual dignity,honour in every situation of life.
Sudhakar D. Joshi
Amy Scarlino

PR is communicating a message to the public in a credible way.
Lhammel

I had my PR students come up with definitions. After all, they ARE the future of this industry. I then aggregated their comments into one phrase:

Public Relations is a research-based, strategic business management function that advocates for an organization in the form of relationship-building, reputation management, and continual evaluation using two-way communication via social media, print, electronic and interpersonal relationships.
Juan Iramain

Public Relations are the management function that has the objective of contributing to generate or preserve publics’ perception and regulatory conditions to make viable an organization in the middle and long term.

Juan Iramain, PhD
jiramain@gmail.com
Juan Iramain

Public Relations are the management function that has the objective of contributing to generate or preserve publics’ perception and regulatory conditions to make viable an organization in the middle and long term.

Juan Iramain, PhD
jiramain@gmail.com
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