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Definition of PR Submission Form

Posted by PRSA Staff  in October 30th 2011  
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Thank you for your interest in the “Public Relations Defined” initiative, a collaborative, industry-wide advocacy campaign to modernize the definition of public relations. As of Friday, Dec. 2, 2011, the submission field is closed. More than 1,000 submissions were received during a two-week open submission period between Nov. 21-Dec. 2, 2011.

Data collected from those submissions will be used by a special PRSA Definition of Public Relations Task Force to develop three draft definitions. These will be put up for a public vote on this website in the days ahead.

Be sure to check back soon and look for further announcements on the PRSA website.

You can also learn more about the initiative here, comment about it online using the hashtag #PRDefined or read media and blogger coverage of #PRDefined here.

under: Definition of PR, Public Relations Defined Initiatve
Tags: #PRDefined, definition of PR, PR, PRSA, public relations, value of PR
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  • pKp

    “The engineering of intent” – that short enough for everybody?

    …all apologies to Eddie.

  • John Earnhardt

    Cisco’s definition of PR for @PRSA:twitter:

    “Public Relations is knowing what to say; when to say it; how to say it; where to say it; whom to say it to, to promote and protect the client’s reputation.”

    Full thoughts and blog here: http://blogs.cisco.com/news/ciscos-definition-of-public-relations/

  • Tina McCorkindale

    My definition: “Public relations is a strategic process of communicating, engaging, and
    collaborating with stakeholder communities to build relationships in an
    ethical, transparent and authentic manner for the benefit of both the
    organization and its stakeholders.

  • Pingback: Final Call for New Definitions of Public Relations in the #PRDefined Initiative | PRSAY – What Do You Have to Say?()

  • Erin Jordan

    #occupy #prdefined We, the CRITICAL and CULTURAL #PR class
    of the University of Houston, have carefully negotiated a foundational
    understanding of public relations as: communication that considers culture,
    power, voice, activism, diversity (domestically and abroad), ethics, dialogue,
    critical discourse, knowledge production, identity, and meaning-making.
    #UHCougars

    In theory,

    Kristen Boucher, Darius Davis, Erin Jordan, Amanda Kennedy, Osama
    Khalifa, Maggie Ma, Kailee Neumann, Bene Petty, Jennifer Swenson, & Dr. Jen
    Vardeman-Winter (2011)
     

  • Dave Wojdyla

    Public relations INFORMS with AIM to INCREASE PROFITS for CLIENT.

  • swaxman

    Public relations is the art of influencing and managing
    public perception for individuals, organizations and social communities through
    strategic interactive communication and relationship-building to increase
    awareness and meet long-term business goals.

  • Katie Embry

    manners, comprehension

  • Katie Embry

    manners and human diversity comprehension

  • Katie Embry

    public relations definition should include social mores, cultural diversity comprehension.

  • Karen Winner

    Motivates positive communication on behalf of clients

  • Dario Bernardini

    Public relations is a strategic organizational process that develops and maintains relationships with key stakeholders that benefit both parties.

  • Ronn Torossian

    In my new
    best-selling PR book, “For Immediate Release”, I begin the book with a
    definition of great public relations and define it as “1. Helps
    make the impersonal personal. 2. Bridges
    divides.3.
    Creates
    excitement and builds equity for businesses, personalities, politicians, and
    others. 4.
    manages
    crises and catastrophes.5. About
    telling stories, having conversations, and making impressions. 6. Needed
    by any business — or anyone with a pulse, for that matter.”

  • Ronn Torossian

    In my new
    best-selling PR book, “For Immediate Release”, I begin the book with a
    definition of great public relations and define it as “1. Helps
    make the impersonal personal. 2. Bridges
    divides.3.
    Creates
    excitement and builds equity for businesses, personalities, politicians, and
    others. 4.
    manages
    crises and catastrophes.5. About
    telling stories, having conversations, and making impressions. 6. Needed
    by any business — or anyone with a pulse, for that matter.”

  • Sudhakardjoshi

    Public Relations is a pro-active positive effort to act to resolve an inherent conflict of interests between an institution/group/organization and its various publics who pull towards their own interests so as to work in the ultimate well being of individuals and human society for existence in the world in terms of economics,socialism,world view and freedom and voerall maintain individual dignity,honour in every situation of life.
    Sudhakar D. Joshi 

  • Amy Scarlino

    PR is communicating a message to the public in a credible way.

  • Lhammel

    I had my PR students come up with definitions. After all, they ARE the future of this industry. I then aggregated their comments into one phrase:

    Public Relations is a research-based, strategic business management function that advocates for an organization in the form of relationship-building, reputation management, and continual evaluation using two-way communication via social media, print, electronic and interpersonal relationships.

  • Juan Iramain

    Public Relations are the management function that has the objective of contributing to generate or preserve publics’ perception and regulatory conditions to make viable an organization in the middle and long term.

    Juan Iramain, PhD
    jiramain@gmail.com

  • Juan Iramain

    Public Relations are the management function that has the objective of contributing to generate or preserve publics’ perception and regulatory conditions to make viable an organization in the middle and long term.

    Juan Iramain, PhD
    jiramain@gmail.com

  • Pingback: A defining moment for public relations : PR CONVERSATIONS()

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